The American Marketing Association (AMA) is a professional association for individuals and organizations involved in the field of marketing. Founded in 1937, it aims to advance the practice and science of marketing through education, research, and professional development. The AMA provides resources such as publications, conferences, and networking opportunities for its members. The organization also plays a significant role in setting ethical standards and best practices within the marketing profession. It offers various certifications, including the Professional Certified Marketer (PCM) designation, to help marketers enhance their skills and credibility in a competitive job market.