The Journal of Marketing is a leading academic publication that focuses on the field of marketing. It features research articles that explore various aspects of marketing theory, practice, and strategy. The journal aims to advance knowledge in the discipline and is widely read by scholars, practitioners, and students interested in marketing. Published by the American Marketing Association, the journal covers a range of topics, including consumer behavior, market research, and advertising. It serves as a platform for innovative ideas and empirical studies, contributing to the ongoing development of marketing as a vital business function.