Jola is a group of people primarily found in the coastal regions of Senegal, Gambia, and Guinea-Bissau. They are known for their rich cultural heritage, which includes traditional music, dance, and crafts. The Jola language, also called Jola, is part of the Niger-Congo language family and is spoken by many within the community. The Jola people are primarily engaged in agriculture, with rice and cassava being staple crops. They have a unique social structure that emphasizes community and kinship ties. Traditional beliefs coexist with Islam and Christianity, reflecting the diverse influences in the region.