The Jheri curl is a popular hairstyle that emerged in the 1980s, particularly within the African American community. It involves a chemical process that creates soft, shiny curls, giving the hair a distinct, glossy appearance. The style was often associated with the music and culture of the time, especially in genres like R&B and hip-hop. To maintain a Jheri curl, users typically apply a special moisturizing product known as "curl activator." This helps keep the curls defined and prevents dryness. While the style has declined in popularity, it remains a significant part of African American hair history and culture.