Jeffree Star Cosmetics is a makeup brand founded by beauty influencer Jeffree Star in 2014. The brand is known for its bold and vibrant products, including lipsticks, eyeshadow palettes, and highlighters. It quickly gained popularity for its high-quality formulas and unique packaging, appealing to a wide range of makeup enthusiasts. The brand has also made a name for itself through its strong online presence, particularly on platforms like YouTube and Instagram. Jeffree Star Cosmetics often collaborates with other influencers and celebrities, further expanding its reach in the beauty community.