A Beauty Influencer is a person who shares their expertise and passion for beauty products and techniques through social media platforms like Instagram, YouTube, and TikTok. They create content that includes makeup tutorials, skincare routines, and product reviews, often showcasing the latest trends in the beauty industry. Their followers look to them for advice and inspiration on how to enhance their appearance. Many beauty influencers collaborate with brands to promote products, sometimes receiving compensation or free items in exchange for their reviews. They play a significant role in shaping consumer preferences and trends, making them important figures in the cosmetics and skincare markets.