Japan Tobacco International (JTI) is a global tobacco company headquartered in Geneva, Switzerland. It is a subsidiary of Japan Tobacco, which is one of the largest tobacco companies in the world. JTI produces a variety of cigarette brands, including Camel, Winston, and Mevius, and operates in over 120 countries. Founded in 1999, JTI has grown through acquisitions and organic growth. The company is committed to responsible marketing and reducing the impact of tobacco on public health. JTI also invests in alternative products, such as heated tobacco and vaping devices, to adapt to changing consumer preferences.