Itel is a mobile phone brand that focuses on providing affordable smartphones and feature phones. Founded in 2007, it is part of the Transsion Holdings group, which also includes other brands like Tecno and Infinix. Itel aims to cater to budget-conscious consumers, particularly in emerging markets, by offering devices with essential features and good performance at competitive prices. The brand is known for its user-friendly interface and durable designs. Itel smartphones often come with long-lasting batteries and decent camera capabilities, making them popular choices for first-time smartphone users. The company continues to expand its product range to meet the evolving needs of its customers.