Itea is a genus of flowering plants in the family Iteaceae, which includes several species commonly known as sweetspire. These deciduous shrubs are native to North America and East Asia, thriving in moist, well-drained soils. They are appreciated for their fragrant white or cream-colored flowers that bloom in late spring to early summer. The most popular species, Itea virginica, is often used in landscaping for its attractive foliage and ability to tolerate wet conditions. Sweetspire plants can grow up to 6 feet tall and are known for their vibrant fall colors, making them a favorite choice for gardens and naturalized areas.