"It's Showtime" is a popular noontime variety show in the Philippines, which first aired in 2009. The program features a mix of entertainment segments, including talent competitions, comedy skits, and games. It is known for its lively atmosphere and engaging hosts, who interact with the audience and showcase various Filipino talents. The show is broadcast on ABS-CBN and has gained a large following over the years. It often includes special guest appearances and themed episodes, making it a staple in Filipino households. "It's Showtime" aims to provide fun and entertainment while promoting positivity and camaraderie among viewers.