Irrational behavior refers to actions or decisions that do not align with logical reasoning or sound judgment. This type of behavior often occurs when emotions, biases, or social pressures influence individuals, leading them to make choices that may not be in their best interest. For example, someone might continue to invest in a failing stock due to loss aversion, a psychological phenomenon where the fear of losing money outweighs the potential for gain. In psychology, irrational behavior is studied to understand how people deviate from rational decision-making. Factors such as cognitive biases, emotional responses, and social influences can all contribute to these behaviors. Recognizing and addressing irrational behavior can help individuals make more informed and beneficial choices in their lives.