Investment research involves the analysis of various financial assets, such as stocks, bonds, and real estate, to help investors make informed decisions. This process includes evaluating market trends, company performance, and economic indicators to assess potential risks and returns. Analysts often use tools like financial statements, valuation models, and market reports to gather data. The goal is to provide insights that guide investment strategies, whether for individual investors or institutional firms. By understanding the underlying factors that influence asset prices, investors can better navigate the complexities of the financial markets.