The Investment Industry Regulatory Organization of Canada (IIROC) is a national self-regulatory organization that oversees investment dealers and trading activity in Canadian securities markets. Established in 2008, IIROC's primary role is to protect investors and maintain fair, efficient, and transparent markets. IIROC sets and enforces rules for its members, ensuring they adhere to high standards of conduct. It also provides investor education and resources to help individuals make informed financial decisions. By regulating the industry, IIROC aims to foster confidence in the Canadian investment landscape.