Intuitive design refers to the creation of products or interfaces that are easy to use and understand without extensive instructions. It focuses on aligning with users' natural behaviors and expectations, making interactions feel seamless and straightforward. This approach often incorporates familiar symbols, layouts, and navigation patterns to enhance user experience. Key principles of intuitive design include simplicity, consistency, and feedback. By minimizing complexity and ensuring that elements behave predictably, designers can help users accomplish tasks efficiently. Examples of intuitive design can be seen in popular applications like Apple's iOS and Google's Material Design, which prioritize user-friendly experiences.