Intuitive decision making is a process where individuals rely on their instincts and gut feelings rather than extensive analysis or data. This approach often draws on past experiences and subconscious knowledge, allowing for quick judgments in situations where time is limited or information is incomplete. While intuitive decision making can lead to effective outcomes, it is important to recognize its limitations. Biases and emotions can influence these decisions, potentially leading to errors. Balancing intuition with rational analysis can enhance decision-making effectiveness in various contexts, such as business, healthcare, and personal relationships.