Interpretivism is a research approach that emphasizes understanding the subjective meanings and experiences of individuals. It contrasts with positivism, which focuses on objective measurements and observable phenomena. Interpretivists believe that social reality is constructed through human interactions and interpretations, making it essential to consider context and perspective in research. This approach is commonly used in the social sciences, including fields like sociology and anthropology. Researchers employing interpretivism often use qualitative methods, such as interviews and participant observation, to gather in-depth insights into people's thoughts, feelings, and behaviors, aiming to capture the richness of human experience.