An Internet Exchange Point (IXP) is a physical infrastructure that allows different networks, such as Internet Service Providers (ISPs) and content delivery networks, to connect and exchange traffic directly. This helps improve the efficiency of data transfer, reduces latency, and lowers costs for network operators by minimizing the need for third-party transit providers. By connecting multiple networks at a single location, IXPs facilitate faster communication between users and services. They play a crucial role in the overall performance of the Internet, enabling better connectivity and enhancing the user experience for activities like streaming, gaming, and browsing.