The International Wine Challenge (IWC) is a prestigious annual wine competition that evaluates wines from around the world. Established in 1984, it aims to promote quality and excellence in the wine industry. Wines are judged by a panel of experts, including sommeliers, winemakers, and wine writers, who assess them based on various criteria such as taste, aroma, and appearance. Winners of the IWC receive medals, which can significantly enhance a wine's reputation and sales. The competition also provides a platform for consumers to discover high-quality wines, making it a valuable resource for both wine enthusiasts and industry professionals.