The International Triathlon Union (ITU) is the governing body for the sport of triathlon worldwide. Established in 1989, it oversees the organization and promotion of triathlon events, including the Olympic and Paralympic competitions. The ITU sets the rules and regulations for the sport, ensuring fair play and safety for athletes. The ITU also works to develop triathlon at all levels, from grassroots to elite competitions. It supports national federations and promotes youth participation through various programs. Additionally, the ITU is responsible for the World Triathlon Series, which showcases the best triathletes globally and helps grow the sport's popularity.