Interactive experiences engage users by allowing them to participate actively rather than passively consuming content. These experiences can range from video games to immersive virtual reality environments, where users can influence outcomes and explore narratives in a personalized way.
The rise of technology has transformed how we interact with media, making it more engaging and dynamic. Platforms like social media and interactive storytelling have created new avenues for users to connect and share their experiences, fostering a sense of community and collaboration in the digital space.