Interactive storytelling is a form of narrative that allows the audience to participate in the story's development. Unlike traditional storytelling, where the audience is a passive observer, interactive storytelling invites users to make choices that influence the plot and characters. This can occur through various mediums, including video games, virtual reality, and online platforms. In interactive storytelling, elements such as branching narratives and character customization enhance engagement. Examples include video games like The Walking Dead and Life is Strange, where players' decisions shape the outcome. This approach creates a unique experience for each participant, fostering a deeper connection to the story.