"Instant Win" refers to a type of game or promotion where participants can win prizes immediately upon entry or participation. This format is commonly used in contests, sweepstakes, and lottery-style games, allowing players to find out if they have won right away, rather than waiting for a later drawing or announcement. These promotions often involve simple tasks, such as scratching off a ticket or entering a code online. The appeal of "Instant Win" games lies in their immediate gratification, as players experience excitement and anticipation in real-time, making them popular among consumers and marketers alike.