Innovative business models refer to new ways companies create, deliver, and capture value. These models often leverage technology, unique partnerships, or novel approaches to meet customer needs more effectively. Examples include subscription services, freemium models, and platform-based businesses that connect buyers and sellers. Such models can disrupt traditional industries by offering more convenience or lower costs. Companies like Airbnb and Uber have transformed the hospitality and transportation sectors, respectively, by utilizing existing resources in innovative ways. This adaptability allows businesses to stay competitive in a rapidly changing market.