Indonesian Gen Z refers to the generation born roughly between 1997 and 2012 in Indonesia. This group is characterized by their high engagement with technology and social media, often using platforms like Instagram and TikTok to express themselves and connect with peers. They are known for their creativity and entrepreneurial spirit, frequently exploring new business opportunities online. This generation is also more socially aware and values inclusivity and diversity. Many Indonesian Gen Z individuals advocate for issues such as climate change, gender equality, and mental health, reflecting a desire for positive change in their communities. Their perspectives are shaping the cultural landscape of Indonesia.