Indian pop is a genre of music that blends traditional Indian sounds with contemporary styles, often incorporating elements from Bollywood music, Western pop, and hip-hop. It emerged in the late 20th century and has gained popularity among younger audiences, reflecting modern themes and lifestyles. Artists in Indian pop often use catchy melodies and vibrant visuals in their music videos. Notable figures include Daler Mehndi and Alisha Chinai, who have contributed to the genre's growth. The music is typically characterized by its upbeat rhythms and engaging lyrics, making it a staple in Indian entertainment.