Indian influencers are individuals who have gained popularity on social media platforms like Instagram, YouTube, and TikTok. They create content that resonates with their audience, often focusing on topics such as fashion, beauty, travel, and lifestyle. Their ability to connect with followers allows them to promote brands and products effectively. These influencers can range from celebrities to everyday people who have built a significant online presence. Many collaborate with companies for sponsored posts, helping brands reach a wider audience. The rise of Indian influencers reflects the growing importance of digital marketing in India's economy.