In-game services refer to various features and support systems available within video games that enhance the player experience. These services can include matchmaking, where players are paired with others of similar skill levels, and customer support, which assists players with technical issues or account problems. Additionally, in-game services may offer virtual goods, such as skins or power-ups, that players can purchase to customize their experience. These services are often provided by game developers or publishers, such as Electronic Arts or Activision, to ensure a smooth and enjoyable gaming environment for all players.