Ideation is the creative process of generating, developing, and refining new ideas. It often involves brainstorming sessions where individuals or groups explore various concepts and solutions to a specific problem. This process can be used in various fields, including business, design, and technology, to foster innovation and improve products or services. During ideation, participants may use techniques such as mind mapping or sketching to visualize their thoughts. The goal is to encourage free thinking and collaboration, allowing diverse perspectives to contribute to the idea generation. Ultimately, ideation helps transform abstract thoughts into actionable plans or prototypes.