ITV Cymru Wales is the Welsh branch of the ITV network, providing television services specifically for Wales. It broadcasts a variety of programs, including news, entertainment, and drama, catering to the interests and culture of the Welsh audience. The channel is known for its regional news program, ITV News Wales, which covers local stories and events. ITV Cymru Wales also produces original content in both English and Welsh, reflecting the bilingual nature of the region and promoting Welsh culture and language.