"I Heart" is a popular phrase often used to express love or affection for something or someone. It typically features a stylized heart symbol, representing the word "heart," followed by the object of affection. For example, "I ♥️ New York" showcases a love for the city of New York. The phrase gained widespread recognition in the 1980s, particularly through the iconic I Love New York campaign. It has since been adapted into various merchandise, art, and social media expressions, allowing people to share their passions for everything from food to hobbies.