"I ♥ NY" is a popular logo and slogan that represents the city of New York. Created in 1977 by graphic designer Milton Glaser, the design features a bold, simple heart symbol alongside the letters "I" and "NY." It was originally intended to promote tourism and celebrate the city's vibrant culture. The logo has since become an iconic symbol of New York City and is widely recognized around the world. It appears on various merchandise, including t-shirts, mugs, and posters, and has inspired similar designs in other cities. The phrase captures the affection many people have for the city's unique energy and diversity.