Hypermodernism is a cultural and artistic movement that emerged in the late 20th century, characterized by a heightened awareness of the complexities of modern life. It builds on the ideas of postmodernism but emphasizes the rapid changes brought about by technology, globalization, and consumerism. Hypermodernism often reflects a sense of anxiety and disorientation in contemporary society. In architecture and design, hypermodernism showcases innovative forms and materials, often prioritizing functionality and sustainability. This movement can be seen in the works of architects like Zaha Hadid and Frank Gehry, who challenge traditional aesthetics and embrace fluid, dynamic structures that respond to the fast-paced nature of modern existence.