Hurley is a brand known for its surf and skate apparel, founded in 1999 by professional surfer Bob Hurley. The company focuses on creating clothing and accessories that reflect the lifestyle and culture of surfing, appealing to both athletes and enthusiasts. In addition to apparel, Hurley is involved in various community initiatives and events that promote surfing and environmental awareness. The brand has collaborated with several athletes and artists, further enhancing its presence in the action sports industry.