Billabong is an Australian brand known for its surf, skate, and snow apparel and accessories. Founded in 1973, it has become a prominent name in the action sports industry, offering a wide range of products including swimwear, boardshorts, and casual clothing. The brand is popular among surfers and outdoor enthusiasts, reflecting a laid-back lifestyle. In addition to clothing, Billabong sponsors various events and athletes in the surfing community. The brand is closely associated with the surfing culture and has a strong presence in surf competitions worldwide. Billabong also emphasizes sustainability in its production processes, aiming to reduce environmental impact.