Hubba Bubba is a popular brand of bubble gum known for its soft texture and fruity flavors. It was first introduced in 1979 by the Wrigley Company, a subsidiary of Mars, Incorporated. The gum is available in various flavors, including original, watermelon, and strawberry, and is often sold in rolls or pouches. One of the standout features of Hubba Bubba is its ability to create large bubbles, making it a favorite among children and bubble gum enthusiasts. The brand has also been associated with fun advertising campaigns and promotions, further enhancing its appeal in the candy market.