Howard Behar is a prominent American businessman best known for his role as the former president of Starbucks. He played a significant part in the company's expansion during the 1990s and early 2000s, helping to shape its customer-focused culture. Behar emphasized the importance of leadership and values in business, advocating for a people-first approach. In addition to his work at Starbucks, Behar is a sought-after speaker and author. His book, "It's Not About the Coffee," shares insights on leadership and personal development. He continues to inspire others through his teachings on effective management and the significance of building strong relationships in the workplace.