Horizontal markets refer to industries or sectors that provide products or services across multiple vertical markets. These markets cater to a wide range of customers and industries, offering solutions that can be applied in various contexts. For example, software companies that create accounting tools serve businesses in different sectors, from retail to healthcare. In contrast to vertical markets, which focus on a specific niche, horizontal markets emphasize broad applicability. This allows businesses to reach a larger audience and diversify their customer base. Examples of horizontal market products include cloud computing services and office supplies, which are used by many different types of organizations.