Hollister is a popular clothing brand known for its casual, laid-back style that appeals primarily to teenagers and young adults. Founded in 2000, it is a subsidiary of Abercrombie & Fitch and is inspired by the surf culture of California. The brand offers a range of products, including jeans, t-shirts, and swimwear, often featuring relaxed fits and beach-themed designs. The stores are designed to create a unique shopping experience, often featuring dim lighting, loud music, and a distinct scent. Hollister's marketing strategy focuses on a youthful lifestyle, using social media and influencer partnerships to connect with its target audience.