Heritage brands are companies or products that have a long-standing history and tradition, often recognized for their quality and craftsmanship. These brands typically have a story that connects them to their origins, which can enhance their appeal to consumers. Examples include Coca-Cola, Levi's, and Rolex, which have maintained their reputation over many years. These brands often emphasize their legacy and authenticity, using their historical significance to build trust with customers. Heritage brands may also focus on traditional manufacturing methods and timeless designs, appealing to consumers who value durability and classic style. This connection to the past can create a sense of loyalty among their audience.