HelloFresh is a meal kit delivery service that provides customers with pre-portioned ingredients and easy-to-follow recipes. Founded in 2011, it aims to simplify home cooking by offering a variety of meal options each week, catering to different dietary preferences and lifestyles. Customers can choose from various plans, including vegetarian and family-friendly meals. HelloFresh delivers the kits directly to their doorsteps, making it convenient for busy individuals and families to prepare fresh, home-cooked meals without the hassle of grocery shopping.