Blue Apron is a meal kit delivery service that provides customers with pre-portioned ingredients and easy-to-follow recipes. Founded in 2012, it aims to simplify home cooking by offering a variety of meals that cater to different dietary preferences and skill levels. Customers can choose from several meal plans, including options for families and vegetarians. Each week, Blue Apron delivers fresh ingredients directly to the customer's doorstep, making it convenient for those who want to cook at home without the hassle of grocery shopping.