Heatonist is a specialty retailer focused on hot sauces and spicy foods. Founded in 2015, it aims to provide a curated selection of unique and high-quality sauces from various producers. The company emphasizes flavor and craftsmanship, catering to both casual spice lovers and serious heat enthusiasts. In addition to selling hot sauces, Heatonist offers a subscription service that allows customers to discover new flavors each month. The brand also engages with its community through events and tastings, promoting a culture of exploration and appreciation for spicy cuisine.