The Heath Brothers are a duo known for their contributions to the field of psychology and business. They focus on how to create positive change in organizations and improve decision-making processes. Their work emphasizes the importance of understanding human behavior in various contexts. They are also the authors of several popular books, including Made to Stick and Switch. These books explore how ideas can be communicated effectively and how individuals can implement change in their lives and workplaces. Their insights are widely used in both academic and professional settings.