The Hawaii Tourism Authority (HTA) is the state agency responsible for promoting and managing tourism in Hawaii. Established in 1998, its primary goal is to enhance the visitor experience while preserving the natural and cultural resources of the islands. The HTA works closely with local communities, businesses, and government entities to ensure sustainable tourism practices. HTA also conducts research and marketing initiatives to attract visitors from around the world. By focusing on diverse markets and promoting unique aspects of Hawaiian culture, the authority aims to support the local economy and maintain the islands' reputation as a premier travel destination.