Harajuku Lovers is a fashion and lifestyle brand created by singer and designer Gwen Stefani in 2005. Inspired by the vibrant street fashion of Harajuku, a district in Tokyo, Japan, the brand features playful designs that reflect a mix of Japanese culture and pop aesthetics. It includes a range of products such as clothing, accessories, and fragrances. The brand is known for its whimsical characters and colorful graphics, often representing different themes and styles. Harajuku Lovers has gained popularity for its unique approach to fashion, appealing to fans of both Gwen Stefani and the eclectic Harajuku fashion scene.