Gurney's Pledge is a commitment made by individuals, particularly in the context of animal welfare, to avoid using products or services that involve animal cruelty. Named after Richard Gurney, who advocated for humane treatment of animals, the pledge encourages people to support cruelty-free alternatives in their daily lives. By signing Gurney's Pledge, participants promise to research and choose brands that do not test on animals or exploit them for profit. This initiative aims to raise awareness about animal rights and promote ethical consumerism, ultimately contributing to a more compassionate society.