Group decision making is a process where multiple individuals come together to discuss and evaluate options before reaching a conclusion. This approach allows for diverse perspectives, which can lead to more informed and balanced decisions. It often involves brainstorming, discussion, and consensus-building among the participants. Effective group decision making can enhance creativity and problem-solving by leveraging the strengths of each member. However, it can also present challenges, such as groupthink, where the desire for harmony may suppress dissenting opinions. Tools like brainstorming and decision matrices can help facilitate the process and improve outcomes.