Groove is a digital channel that focuses on music and entertainment content. It offers a variety of programming, including music videos, live performances, and artist interviews. The channel aims to connect viewers with the latest trends in music and showcase both established and emerging artists. In addition to music, Groove often features lifestyle segments that explore the cultural aspects of music, such as fashion and dance. The channel is designed to engage audiences who are passionate about music and want to stay updated on the vibrant world of entertainment.