Grofers is an online grocery delivery service based in India. Founded in 2013, it allows customers to order a wide range of products, including fresh fruits, vegetables, dairy, and household items, through its mobile app or website. The service aims to provide convenience by delivering groceries directly to customers' doorsteps. In 2021, Grofers rebranded itself as Blinkit to emphasize its focus on quick delivery. The platform offers a unique feature of delivering groceries within minutes in select areas, catering to the growing demand for fast and efficient shopping solutions.