The Great Taste Awards is an annual food and drink competition organized by the Guild of Fine Food in the United Kingdom. Established in 1994, it aims to recognize and promote high-quality products. Entries are judged by a panel of experts, including chefs, food critics, and producers, who evaluate taste, texture, and appearance. Winning a Great Taste Award is a prestigious accolade for producers, as it signifies excellence in the food industry. Products that receive the award are often marked with a distinctive black and gold logo, helping consumers identify top-quality items in shops and markets.